Ballard Brands formed in December 2012 by brothers Paul, Scott and Steve Ballard. The company's restaurant portfolio includes retail brands WOW Café, PJ's Coffee of New Orleans, The Original City Diner, and Boardhouse Serious Sandwiches. These brands collectively total nearly 150 locations in both traditional and non-traditional models and continue to grow. Ballard Brands also operates wholesale brand New Orleans Roast coffee, which is sold in grocery stores and featured in an array of locations, including restaurants, hotels, airports and c-stores. Ballard Brands corporate offices are located in Covington, LA.